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Focussing on tablets in the classroom
Tablets are increasingly making their way into primary schools, colleges and university classrooms across the globe. As an example of how publishers are meeting this new challenge, Rising Stars, an...
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What ingredients make a “quality” eBook?
What defines a quality eBook? A recent survey by the Data Conversion Laboratory and Bowker, industry-leaders in bibliographic information technology management, highlights key reasons for the...
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Marketing Textbooks in the Future
Captive markets, particularly in the tertiary sector, mean that education publishers tend to be bigger than other media companies, even if the latter seems sexier and attracts more attention. For...
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Introducing YUDU Training, our new Video Library App
Schools, educational publishers and eLearning companies are enthusiastically and wholeheartedly adopting video and evolving current workflows to include more video content. Not only that, they are...
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YUDU Explains: “Textbook Apps”
YUDU Explains: Textbook Apps The Digital Publishing industry is replete with often confusing terminology that often appears meaningless not just to laymen, but industry veterans as well. As part of a...
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Two new eBook app launches: Bloomsbury Bird Guides and Mentor eBooks
Two new eBook app launches: Bloomsbury Bird Guides and Mentor eBooks Using YUDU apps and publishing technology, major book publisher Bloomsbury and textbook publisher Mentor have launched two apps to...
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Is your university prospectus competitive enough?
Universities all over the globe compete fiercely for student numbers. A prospectus, is not ‘just a prospectus’; the photos and information inside, are snapshots of how a young person will envisage the...
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Marketing a digital prospectus: a new approach
Many forward-thinking students are using LinkedIn to decide their future careers and map the best path to achieve their success. Whilst writing our recent post “Is your prospectus competitive enough?”...
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5 reasons why a digital prospectus will help you recruit more students
Searching for the right university is an important process. With endless opportunities available and stacks of prospectuses to explore, it’s crucial that you stand out from the crowd. The traditional...
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Why declining tablet sales are a good thing for training managers
Much has been written as of late about the declining sales of tablet devices. While some writers have taken a more nuanced view of the meaning behind these trends, a good deal of clickbait has...
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